Customer Stories

Brands that put a real sales floor on their store.

From heritage boot makers to independent boutiques, these brands run Immerss to give every shopper a 24/7 AI sales agent — and a real human on live video when it counts. Here is what happened, in their numbers.

Hammitt handbags presented on a live shopping event

8xReturn on investment

Luxury handbags · Live video commerce

A lifetime-guarantee handbag brand turned live shopping into a sales channel.

Hammitt unified its content strategy on Immerss in six months, scaled to three live shows a week, and now sells around the clock through an evergreen library of recorded, shoppable events — over 115 live events and counting.

“Hammitt values the online customer. Bringing them into the store — physically or through technology — lets my concierge team take care of them, wherever they are.”

— Tony Drockton, Hammitt Founder

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+62%Average order value

Premium boots · Live co-shopping

A 140-year boot maker sells $500–$13,000 boots online — one conversation at a time.

Lucchese was the first brand to go live on Immerss clienteling. By connecting online shoppers to expert associates on video, they lifted average order value 62% — and have since attributed tens of thousands of orders and millions in sales to Immerss.

“The challenge is figuring out how to drive more traffic through Immerss, because the conversion rate is so much higher. It’s obviously a better experience for customers.”

— David Berger, Director of Digital Commerce, Lucchese

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More stores running Immerss.

Independent boutiques and established brands using the same AI+human layer — each with real, Immerss-attributed activity.

Handbags

~1 in 10assisted sessions convert — roughly 5× a typical storefront

Radley London

The London handbag house runs Immerss across 8,000+ AI-assisted shopping sessions, turning product-page questions into purchases at a rate most stores only see in-store.

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Boutique

~13%of AI conversations end in a purchase

Bam Bird Boutique

An independent boutique proving AI co-shopping isn’t just for big brands: 4,000+ AI conversations, with about one in eight turning into a sale.

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Leather goods

56live events driving 500+ Immerss orders

Patricia Nash

The Italian-inspired leather brand uses live events as a recurring sales moment — 56 events to date, with 500+ orders attributed to Immerss.

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Jewelry

124live events — an always-on jewelry channel

Cerese D Jewelry

One of the most active live jewelers on Immerss: 124 live events that let shoppers see the sparkle and talk to a real specialist before they commit.

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Brands shown are live Immerss customers, displayed with permission. Figures are Immerss-attributed activity; logos are the property of their respective owners.

Why it works

Guided shoppers buy at ~5× the rate of the average store.

Across Immerss customers, shoppers who engage the AI agent or a live associate convert to purchase at roughly 10–13% — Radley London sees about 1 in 10, Bam Bird Boutique about 1 in 8. The typical online store converts around 1.7–2%, and luxury & jewelry lower still. A conversation changes the math.

Baseline: global e-commerce conversion ~1.7–2% — IRP Commerce, Smart Insights 2025. Immerss figures are conversation-level attributed conversions.

Typical online store~2%

Immerss AI co-shopping~10–13%

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