A lifetime-guarantee handbag brand built for a dynamic lifestyle. Hammitt wanted a central hub to engage fans and showcase new releases — on their own site, on their own terms. Immerss became that channel.
Building a community is at the core of Hammitt’s DNA, and fun is at the forefront of its ethos. The goal was a central hub to engage fans with that same spirit while highlighting new releases — right inside their own website.
Finding a platform that gave them total control of the content, showcased natively on their site, was the hard part. They had even penciled in a competitor. It took a twenty-minute meeting with Immerss to convince them there was a better way.
Immerss lets brands like Hammitt keep complete control of their content and broadcast it right from their website. Live events and shoppable product carousels are built in an easy-to-use app; every event is recorded and stored as evergreen, on-demand content customers can shop later.
Sales and viewership data land in Hammitt’s Immerss dashboard, so commissioning hosts and calculating ROI is fully automated. Re-streaming to Facebook and Instagram amplifies each event to a larger audience.
Inside Hammitt’s live shopping events — hosted by Social Media Manager Fallon Williams.
We have a lot of fun with Hammitt television. People come back over and over for both the entertainment and the new products.— Tony Drockton, Hammitt Founder
Hammitt unified its content strategy in six short months and grew to three shows a week. Conversions, engagement, returns and time-on-site all performed remarkably well — and from a bottom-line perspective, Hammitt sees an 8x return on investment.
The live events are promoted and highly successful, but Hammitt now sees ever more sales through the recorded assets — evergreen content customers can shop long after the event ends. To date, that’s over 115 live events, hundreds of Immerss-attributed orders, and a shoppable library that keeps selling.
There are so many great incentives for clients to shop from the Immerss platform. Live events showcase Hammitt products in person and let us create a story behind each piece.— Fallon Williams, Hammitt Social Media Manager
One install, three tools. Hammitt leads with Video Commerce, backed by an always-on AI sales agent.
Live shopping events, a shoppable on-demand library, and PDP videos — all broadcast natively from the store and re-streamed to social.
Hammitt’s coreA 24/7 assistant that knows the catalog, answers shopper questions, and guides to checkout.
Always onOne tap brings a real associate onto live video to help a shopper decide — the in-store moment, online.
On demandInstall Immerss on Shopify, WooCommerce, Salesforce or any store — and turn browsing into buying.
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